Toyota’s Scion is back, starting with an American-made, 25-mph kei truck
Toyota is dusting off the Scion badge for a radically different mission. Rather than targeting youth-market hatchbacks, "Scion by Toyota" is being positioned as an experimental mobility incubator - and its first vehicle…
Source: The Verge ·
Toyota is dusting off the Scion badge for a radically different mission. Rather than targeting youth-market hatchbacks, "Scion by Toyota" is being positioned as an experimental mobility incubator - and its first vehicle is an authentic Japanese-style kei truck built in Indiana. Kei vehicles, which are built to satisfy Japan's light vehicle regulations, are enjoying […]